Quickly respond to internet leads
If you fail to respond to online leads fast enough, they will likely move on to the next broker that does. Being the first responder to more leads translates to more sales, which is exactly what you want.
Stay organized by adopting a lead management system
Regardless of what business of sales you’re in, you need a system to keep track of your leads, follow-ups, completed sales, and contacts. This kind of system can send out automated emails to make sure customers are happy with the product you’ve sold them, or to touch base with those leads you need to follow up on. A system like this keeps you as professional as possible, and is invaluable when trying to increase your sales.
Always follow up on leads
Brokers might bombard a customer once she submits her information online, but once the dust settles and you’re the only broker who actually follows up- it’s not hard to see who makes the successful sale here and who doesn’t. Don’t immediately give up if you don’t make a sale at first, follow-ups are critical.
Consider modifying your sales strategy
Once you have an online lead, it might seem impossible that your potential customer never picks up or responds to email, so you abandon any further communication efforts. Why waste your time? This is the typical response you might expect from a frustrated broker, but another broker approaches it completely differently: maybe she doesn’t answer the phone at 3 because she’s out picking up her kids from school? If someone doesn’t answer when you call, try calling at a completely different time, or try email. There are plenty of ways you can modify your sales strategy for each individual, resulting in a greater number of successful sales overall.
What distinguishes you from the rest?
Why should anyone by from you and not from the other brokers contacting them? You need to think long and hard about what makes you unique, and why someone would benefit from buying whatever it is that you’re selling. If you can identify your niche and effectively communicate that to a lead, you automatically put yourself a cut above the rest.